This interactive workshop has been adapted from The Future Factory’s most popular training course to give you the confidence and practical techniques to make cold new business approaches in a nuanced way, build a pipeline of opportunities and arrange new business meetings that contribute to the growth of your agency.

Suitable for anyone who wants to help their agency have a stronger new business pipeline, from new business and marketing people to account teams and agency owners. The areas covered include…

Free resources for finding decision makers’ email addresses
Where to find insights that will help you to make your approaches more targeted
All the elements a successful new business email should contain
Tips to increase cut-through (subject lines, best times to send)
A group discussion of some real life new business emails
The workshop is being run by Kimi Gilbert a Managing Partner at The Future Factory, a 50-person business development consultancy that has worked with some of the world’s leading agencies, from independents to global networks (including a quarter of PR Week’s Top 150 consultancies).

Kemi has trained hundreds of agencies in various aspects of new business, delivering sessions for trade associations like the Design Business Association and the Institute of Practitioners in Advertising, as well as for The Drum. Kimi is a mentor on the Mayor of London’s Business Growth Programme and Richard Branson’s Virgin StartUp, where she advises creative businesses on their growth strategy.

Location
Franklin Templeton
Franklin Templeton
Cannon Place, 78 Cannon St
London
EC4N 6HL